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In the former home of Dolce Vita comes the New York flagship of Canadian brand Kit & Ace, a collaboration between the wife and son of one of Lululemon's co-founders.
The store, which opens November 27th, will feature Shannon and JJ Wilson's line of neutral-toned basic tees made of the Wilsons's patented blend of cashmere, viscose, and elastane, Quemir.
Dubbed "technical luxury," the Italy-made line runs from $68 for basic tanks up to $108 for a men's long sleeve T-shirt, with most running between $78 and $88. But it may not stop there—the Vancouver Sun reported this spring that pants for both men and women are due to arrive any day now.
The story of the brand name is either cute or nauseatingly cutesy, depending on your stomach: "We decided that the perfect girl to wear technical clothing would be named Kit and have a boyfriend, Ace," JJ said. (The website's "Meet Kit" section features a blonde model going to the gym, reading art books, and Instagramming almond croissants—perhaps she's the Lululemon girl's slightly cooler, urban cousin?)
· Lululemon Founder's Wife Opening 'Kit & Ace' Boutique on Elizabeth Street [Bowery Boogie]
· Lululemon Signs for Two Soho Stores—And One's Just for Men [Racked NY]
· Dolce Vita Is Leaving Elizabeth Street [Racked NY]