If the new Topshop flagship had to be described in one word, it would be twinkly. The main floor of the British retailer's largest stateside store, which open its doors at 608 Fifth Avenue tomorrow at noon, is aiming to be your destination for all of your holiday dressing needs, whether you're heading uptown to Aunt Jane's for Thanksgiving, to your midtown office party, or a downtown winter soirée—so long as you plan to sparkle (or look like you stepped out of Cara Delevingne's closet).
That's just one portion of the four-floor, 40,000-square foot space that's joining like-minded neighbors H&M and Zara on this stretch of Fifth Avenue—and perhaps the portion that feels the most "upper end," as owner Sir Phillip Green had promised back in February. But while the rest of the store doesn't feel as distinguished from its Broadway counterpart, that doesn't mean that you should stick to downtown.
In addition to the 300 new pieces that'll be delivered to the store every week, this location also carries dozens of exclusive items for both men and women that were created specifically for this launch—a sequin shift dress with black feather trim here, a sparkling gray zip-up jacket there (see, we weren't kidding about the shimmer). They're found on all four floors of the store, among crisp winter-white tops, of-the-moment pastel pieces, and muted fall hues that were especially dominant on the second floor.
Shoppers who make their way toward the back of the first floor, adorned with golden orbs dangling from the season and maybe a bit too many Delevingne images (we get it—she's the brand ambassador) will find the beauty section—always staffed with a makeup consultant—and an accessories corner that's currently stocked with cold-weather goods, from matching scarf-glove-hats sets to a wall of tights to furry purses.
Up on the second floor is where the merchandise feels most seasonally appropriate, with plush sweaters, blanket coats, and outerwear that range in color from camel to burgundy to olive green. You'll also find the denim section, partly backed by blindingly white lights, a selection for petites, and an area dedicated to personal shopping. Head up one more floor for footwear, from chunky leather boots to delicate strappy heels.
Downstairs is the proverbial man cave, with the full Topman range that includes the Design, Lux, and LTD collections, plus plenty of footwear. While it's great for guys to have a dedicated floor (also just like Broadway), they could use a bit more room—the move from tailored suiting to casual tees went a bit too quickly.
To celebrate the opening tomorrow, Delevingne and actor Max Irons will be unlocking the front doors at noon tomorrow. Celebrity nail artist Madeline Poole will also be on hand for complimentary nail art through 8pm, featuring an American-themed "Stars and Stripes" polish that celebrates the store.
· Topshop [Official Site]
· Topshop to Open Its Largest Stateside Store on Fifth Avenue [Racked NY]
· 21 New York City Store Openings to Anticipate This Season [Racked NY]