@charm_charlie/Instagram"> clock menu more-arrow no yes mobile

Filed under:

Charming Charlie to Bring Its Uber-Cheap Accessories to NYC

Photo: <a href="http://instagram.com/charm_charlie">@charm_charlie</a>/Instagram
Photo: @charm_charlie/Instagram

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Charming Charlie—a label that makes just about every accessory under the sun at prices rivaling Forever 21—has 330 stores nationwide, but none in New York. But not for long: Next April, they'll open a three-level, 16,000-square-foot flagship at 445 Fifth Avenue, which will be their largest store in the world.

Forthcoming visitors will be greeted by a two-story glass facade twinkling with colored LED lights and 20-foot-tall double doors in a rather shocking bright pink lacquer. Inside, however, stock is far more palatable—among the brand's handbags, sunglasses, scarves, jewelry, watches, footwear, and more, prices stay between $5 and $150, with most hovering between $10 to $30.

Below, a rendering of the interior:

Image: WWD

· Charming Charlie [Official Site]
· Storecasting [Racked NY]

Charming Charlie

445 Fifth Avenue New York, NY