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Vineyard Vines—purveyor of pastel polos and bow ties printed with lacrosse sticks—may be headquartered only 45 minutes away in Stamford, Connecticut, but the preppy chain has never had a New York City presence. Until now.
This weekend, an army of be-khakied Vineyard Vines reps cut the ribbon on the brand's new 1151 Third Avenue flagship. According to Instagram photos, the store's checkout counter is shaped like a yacht—a fitting backdrop for ringing up Vineyard Vines' majestic 'Party Tartan' sport coat, pictured above.
· Vineyard Vines [Official Site]
· Vineyard Vines' Pastel Khakis Are Nearly Upon Us [Racked NY]