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The thirst for free clothes was, predictably, quite real at the Boohoo pop-up this morning. For the final hours of their U.S. retail presence, the British label gave away two free items to all those who Instagrammed or Tweeted what they wanted using the hashtag #theboohoostore. Naturally, everyone lost their damn minds.
One tipster, who expected a line of "Wang-sized proportions," arrived at 10:17am to see six people standing in front of the store, but by the time she left, the crowd had grown to nearly 40. Staffers let people inside in groups of 25, and everybody received free tote bags and black tees. Oddly enough, no one was allowed to purchase anything additional. Her exit evaluation: "That was actually pretty awesome!"
A second tipster arrived at 10:40 am to a line of about 20, adding that there were only four racks of clothing available—one for sweaters, one for pants, one for holiday-appropriate sparkly merchandise, and another for Halloween tees and ugly-cute Christmas sweaters, with some shoes and jewelry available as well. "I didn't love anything I saw, but I got a free sweater and a Nyx eyeshadow," she wrote.
Though the freebies were scheduled only to run from 11am to 12:30pm, according to Twitter, people continued to Tweet and 'gram their items until as late as 1:11pm. Below, a peek at what everyone snagged: