clock menu more-arrow no yes

Filed under:

This Activewear Pop-Up Shop Is Not For Health Goths

Photo: Bandier
Photo: Bandier

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Bandier pop-up shop, which is affixed with feel-good fitness mottos like "Strong is the new sexy" and "Self confidence is the best accessory, rock it and own it" is now open in the Flatiron District, and it is definitely not for health goths. But when one fitness subculture gets a win (Alexander Wang x H&M, anyone?), its polar opposite apparently does, too.

The luxury fitness boutique, which sells brands like Under Armour, Nesh, Alala, and VPL, will be open daily at 915 Broadway through January, and has a "bra bar", a yoga section, trunk shows each weekend by a smaller labels, and an Affirmation Wall where fit girls can create their very own #positive mottos.
· The Health Goth Trend: Over Before You Even Heard About It [Racked]
· Open for Now [Racked NY]
· Feel the Burn [Racked NY]

Bandier

915 Broadway, New York, NY 10010