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Online men's shoe shop Jack Erwin has officially gone brick-and-mortar—kind of. Their Tribeca showroom, set to open Thursday, will have samples in every size, but no inventory, à la the Bonobos Guideshop. At The Fitting Room, dudes can try on dress shoes, but they'll have to order them online or through the store.
"It gives us the chance to make people comfortable with the product," co-founder Lane Gerson told the Wall Street Journal. "Then, we can further that relationship online."
Though the styles are classic—simple loafers, driving mocs, and Chelsea boots in traditional colors manufactured in Spain with Italian and French leather—the price would suggest otherwise, with almost all pairs under $200.
"One weekend, we were looking for shoes, realizing there's nothing out there we could really afford," said Gerson. "And what we could almost afford was very of the moment. Where did the simple, classic men's dress shoe go?"
· Online Dress-Shoe Firm Keeps Prices Low in New Tribeca Shop [WSJ]
· Now (Almost) Open [Racked NY]