@oliveandbettesnyc/Instagram"> clock menu more-arrow no yes mobile

Filed under:

Rothman's Courts the Ladies with Olive & Bette's Pop-Up

Photo:<a href="http://instagram.com/oliveandbettesnyc"> @oliveandbettesnyc</a>/Instagram
Photo: @oliveandbettesnyc/Instagram

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Ultra-manly boutique Rothman's has invited ultra girly boutique Olive & Bette's on a month-and-a-half-long date: Starting November 20th, the latter will pop up inside the former's Union Square flagship through the end of the year, according to Crain's.

"December is not our strong period," Olive & Bette's founder Stacey Pecor told the publication. "This give me an added outlet." The store's signature shocking pink color, however, won't be making an appearance—as it's the very first time Rothman's will sell womenswear, Olive & Bette's is toning down their look with darker, muted colors.

No word on what the pop-up will have in terms of merchandise (we're guessing lots of Rebecca Taylor, ElevenParis, Joie, and Nanette Lepore), but either way, consider it an easy daytime date option for when you and the fashion-y dude in your life need to go "holiday gift shopping" (read: attempting to look for gifts for other people while ending up just buying stuff for yourselves).

· Olive and Bette's 'Pops Up' at Rothman's [Crain's New York]
· Rothman's Is Trading In Its Union Square Store After 25 Years [Racked NY]


222 Park Avenue South, New York, NY 10003