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New York City's Hottest New Club Is Lord & Taylor

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Guests at the Birdcage party last night. Photo: Lord & Taylor
Guests at the Birdcage party last night. Photo: Lord & Taylor

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In the world of department stores, Bloomingdale's is the bubbly sorority sister, Macy's is the childhood best friend who will convince you to just try those Jessica Simpson shoes because they're actually pretty cute, Bergdorf Goodman is the icy coworker with the impeccable blowout, and Lord & Taylor, well…she tries. But recently, things have been looking up.

The normally subdued L&T is stepping out from behind the shadows of her flashier cousins via a series of in-store bashes—some of which feature things like open bars and performances by Jessie J.

"About 600 young women, primarily twenty- and thirtysomething," showed up last week to fete Birdcage, the department store's new trend-driven shop-in-shop, WWD reports. And, store president Liz Rodbell tells the paper that L&T will have a party "every Thursday night." Rage on, Lord & Taylor. Live your best life.

· Lord & Taylor Launch Parties Draw a Younger Crowd [WWD]
· Lord & Taylor Earning Fashion Feathers With Birdcage [Racked NY]
· Contemporary Arrives to Lord & Taylor with Brand Assembly [Racked NY]

Lord & Taylor

424 Fifth Avenue, New York, NY