Peter Millar's Preppy Sportswear Coming to Madison Avenue

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Peter Millar is opening up its first New York store tomorrow at 536 Madison Avenue, reports WWD, much to the delight of fancy dads everywhere.

"New York has arguably the most discerning fashion audience, and we've found a niche with gentlemen of style and substance," a rep told the paper. The shop will carry the brand's signature polos and khakis, as well as its equally fancy mom-friendly athletic wear, shoes, and accessories.
· Peter Millar New York Store Opening Saturday [WWD]
· Madison Avenue [Racked NY]