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The New Asics Store Has a 1961 Subway Car Inside It

Photo: <a href="http://www.wwd.com/footwear-news/retail/asics-takes-the-a-train-8000935">WWD</a>
Photo: WWD

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Sneaker giant Asics has opened a "megalocation" on 42nd Street between Broadway and Sixth Avenue, just in time for the NYC Marathon, WWD reports. Notable in the new store? An actual subway car circa 1961 that had been abandoned in the Mojave Desert.

This car was discovered in June and took 42 days to refurbish, and it's currently being used as a fixture on which to display sneakers. It also has at least one historical inaccuracy—that circular subway map pictured above isn't an antique; it was created by a designer named Max Roberts last year. Still, the 1961 car allows current New Yorkers to dream of the days when subway graffiti was still a thing.

The location replaces the recently closed, smaller Asics store on 42nd Street between Fifth and Sixth Avenues, and has a floor-to-ceiling glass exterior. And in case you like Asics but not full-priced merchandise, the brand has a sample sale that starts on Tuesday, November 4th.

· Asics Takes the A Train [WWD]
· Dealfeed: Asics [Racked NY[
· Now Open [Racked NY]


120 West 42nd Street, New York, NY 10036