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Crazy-Early Signage Is Up at Eataly WTC, Still One Year Away

Photo: <a href="">Eater NY</a>
Photo: Eater NY

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Mario Batali is not taking any chances with his forthcoming Eataly outpost at 4 World Trade Center—especially in regards to the signage. A tipster sent the above photo to Eater NY, revealing that the restaurant-retail complex is already testing out how the giant "E" will look in the window. Aw. Is it just us, or is that weirdly kind of adorable—like walking in on your boyfriend fiddling with his hair before he meets your parents?

A rep confirmed that they are "testing the sign." Eataly's CEO also told Eater that the theme of the new store would be "peace," and explained in a release: "The World Trade Center will be forever linked to collective and personal memories, and that's why we think it's the perfect location for conveying positive values for a better future...we think that by bringing people together around food, we can create a convivial environment for discussing such important topics."

When the store is slated to open in the second half of 2015, it'll be similar, albeit slightly smaller than the Flatiron location, at 45,000 square feet.

· Eataly Begins Testing Signage at 4 World Trade Center [Eater NY]
· Suspicion Confirmed: Eataly Will Open at 4 World Trade Center [Racked NY]
· World Trade Center [Racked NY]


4 World Trade Center, New York, NY