Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
"What do the people of Williamsburg want?" is something every mega-chain has asked itself before setting up shop in the neighborhood. Graffiti was J. Crew's answer, while Urban Outfitters went with banh mi poutine and locally-made soaps. And now Starbucks—who is still trying to make that boozy North Seventh Street outpost happen, despite pushback from neighbors—is trying to woo Williamsburg residents with branded yarn art, Bedford and Bowery reports.
Prolific yarn bomber London Kaye (the same artist behind that cute girl and alien duo underneath the BQE) recently Instagrammed a photo of her latest installation—a giant Starbucks cup at the site of the coffee chain's incoming location. Kaye still hasn't confirmed whether or not the work was commissioned, but we're guessing nobody loves #PSLs that much.
· Can Starbucks Win the Hearts and Minds of Williamsburg with Yarn Art? [Bedford + Bowery]
· Neighbors Not Cool with That Boozy Williamsburg Starbucks [Racked NY]