Amazon certainly seems to be staking its claim in this fine city. Following the announcement of their "mini warehouse" holiday pop-up near Herald Square, the online giant is debuting their grocery delivery service, Amazon Fresh for the first time on the East Coast. But they're starting small, Recode reports. Like, really small. As in only Park Slope—and only for Prime customers.
There's already plenty of competition in this space—namely, from Fresh Direct, Instacart, and Google Express—so it's unclear how Amazon plans to distinguish itself. According to the Amazon Fresh site, orders place before 10am will be delivered same-day, while orders placed afterwards will arrive the following day.
The service, which originally launched in cities including Seattle and San Francisco, hasn't revealed a timeline of when customers in other parts of Brooklyn and Manhattan could expect to see grocery delivery in their neighborhoods. And unfortunately, it looks like they'll miss out on this promotional window—while Fresh is included with the $99 Prime membership through the end of 2014, customers who wish to continue receiving grocery deliveries next year will have to upgrade to a Prime Fresh membership, which has an annual fee of $299.
· Amazon Confirms It Will Deliver Fresh Groceries in New York City [Recode]
· Amazon to Open First-Ever Store in Manhattan [Racked NY]
· How Amazon is Using Its Brooklyn Studio to Do Fashion Right [Racked]