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The confusingly-named Portuguese shoe brand Fly London has officially landed at 375 Bleecker Street, WWD reports. Housed in the former Kurt Geiger space, the West Village's footwear loss is still a net-zero, though the number of Fly London's signature jagged-y edged, rubber-soled shoes just increased by a lot.
The 654-square-foot store also carries sunglasses, handbags, and comfy shoes from its sister brand, Softinos.
It's Fly London's first-ever U.S. outpost, but the new shop appears to be fitting into the local retail scene quite well—they've even kept the "cozy outdoor space" formerly utilized by Geiger—meaning the store can now be included among the likes of Saturdays NYC, Jill Lindsey, and Cynthia Rowley. At least customers will be able to test the funky-looking shoes in the great outdoors.
· Fly London Opens U.S. Location [WWD]
· Fly London Makes a Landing in the West Village [Racked NY]
· Six Local New York City Stores With Their Own Outdoor Hangouts [Racked NY]