Uniqlo's +J Jil Sander greatest hits collection launched today, featuring best-selling items from the collab's previous six-season stint. We were at the Soho store waiting in a 30-person line just before the doors opened at 10am. Contrary to +J's previous releases, it was surprisingly civilized. There were no hoarders in sight, but some styles were going fast.
There were more women shopping than men, even though the men's lineup consisted of 27 pieces and the women's was only 14 pieces. The most popular items for women included black wool pants ($60), white poplin shirts ($50), the long down coat ($230) and the navy wool wrap coat ($230). Sizes were limited in these styles when we left the sale around 11:15am, but that was only at the Soho location.
Don't worry, there were plenty of other styles to shop, including short down jackets ($150-$160), long-sleeve wool dresses ($90) and tons of cashmere sweaters. We were surprised to see the cashmere sweaters still sitting on the shelves, but upon further inspection, we noticed the yarns looked dull and washed out, the quality didn't reflect the $150-$170 price tags.
Men were grabbing dress shirts for $50 and the classic trench coat for $150. Even though these seemed to be the most popular items, there were plenty left on the racks. We overheard a lot of men expressing their disappointment in the suit jacket and dress pant selection—nothing matches exactly so they need to be worn as separates, not suits. The men's cashmere sweaters were offered in heather yarns which looked more expensive than the solid women's sweaters and worth the $150 price tag. There was a great selection of utilitarian outerwear left including the reversible down vest for $150 and wool blend duffle coats for $230.
The sales staff was helpful, handing out mesh bags to load up with your +J goodies and offering to help find sizes for shoppers. We would suggest getting to one of the three New York City locations before day's end if you want a fighting chance at getting your hands on one of the revival pieces. We expect the crowds to get bigger as the day goes on, which means the selection will quickly dwindle. If you have time, you can wait around the fitting room until shoppers try on their goods and discard their unwanted items before they get back to the selling floor.
· Yes! Uniqlo Will Sell Jil Sander's Greatest +J Hits [Racked NY]
· Uniqlo Revives +J Brand [WWD]
·Yaaaas: Alexandre Plokhov for Uniqlo Images (and Prices) Are Here! [Racked NY]