WWD"> clock menu more-arrow no yes mobile

Filed under:

WWD Wonders What the Hell They're Doing at the Super Bowl

New, 3 comments
Media day at Metlife Stadium; Image via <a href="http://www.wwd.com/eye/lifestyle/super-bowl-xlviii-joining-the-media-mob-7400814">WWD</a>
Media day at Metlife Stadium; Image via WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

WWD has jumped on the New York media frenzy bandwagon for the Super Bowl but they're not quite sure why. In an article published in the wake of Super Bowl Media Day, where 2,000 journalists and 7,000 fans convened on New Jersey's Metlife Stadium Newark's Prudential Center in sub-freezing temperatures to hound the players and coaches of the Denver Broncos and Seattle Seahawks, they took a serious look at their priorities.

"First, why would WWD send two reporters—more accurately, two fashion editors with a cumulative football acumen of zero—to cover Super Bowl Media Day?" Good question.

While the paper has certainly kept up with the goings-on of fashionable athletes in the NFL and beyond as they have worked their way up to the front row at New York Fashion Week, covering the actual sport part is not their strength. So instead of asking questions about the actual game, they took a look at who was there and what they were wearing.

"There was Hank Azaria in a retro plaid blazer for the NFL Network; the Olympic gymnast Gabby Douglas reporting for 'Inside Edition'; the Golden Sisters, the 78-something trio of reality stars from OWN, who were there on behalf of Queen Latifah; assorted blondes in tight and tacky dresses, and at least one man wearing colonial garb."

When they finally did get around to talking to players, it was, of course, fashion-related. Broncos quarterback Peyton Manning isn't sure if he'll stick around the NYC area to attend Fashion Week shows (perhaps with his brother, New York Giants quarterback Eli?), but he already know what he'll be wearing before the big game on Sunday.

"All the players know that a lot of cameras will be filming them at the game so you'll see them wearing their Sunday-best suits," Manning explained. "I'll have a good-looking Zegna suit on."

A word of advice to WWD: Play up your strengths—like covering the football-related retail events going on—and play down your weaknesses, like actual football-related events. It's okay to sit on the sidelines every once in a while.
· Super Bowl XLVIII: Joining The Media Mob [WWD]
· Saks is Hosting a Four-Day Fifth Avenue Tailgate Party [Racked NY]
· Shop Your Way to the Super Bowl With These NYC Events [Racked NY]