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Super Bowl Boulevard Killing Off Midtown Flower Shop's Orchids

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Image via <a href="http://www.flickr.com/photos/81375095@N00/12216123956/in/photolist-jBuQ3Q-jBtoEq-jBv1jb-jBsiBx">Vincent Lim Show Chen</a>/Flickr
Image via Vincent Lim Show Chen/Flickr

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Super Bowl Boulevard, the fourteen block Midtown tourist trap complete with a 180-foot toboggan run, hasn't been going over so well with local retailers in the area, many of whom say the influx of visitors in Seahawks or Broncos gear hasn't boosted their business one iota. The New York Times spoke with a few of them, including Cliff Jacobs, who owns Peters Flowers and Gifts. One of his biggest gripes is that Super Bowl Boulevard is responsible for the death of his orchids.

"Whenever the door opens in the flower shop he runs, at 1407 Broadway at West 38th Street, cold air blasts in. This week, the door has been opened not by people who want bouquets, but by people who want warmth after standing a little too long on Super Bowl Boulevard."

Traffic regulations and tied-up streets are also messing with his deliveries. A truck driver unrelated to Jacobs' shop seconds his frustration: "You'd think the city would have a better plan than just putting a Super Bowl party in the middle of town." TGIF!
· Super Bowl Fever Hits Midtown, but Many There Aren't Catching It [NYT]
· All Super Bowl 2014 Coverage [Racked NY]

Peters Flowers

1407 Broadway New York, NY