Castor & Pollux Rebranding as Natural Beauty Store This May

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For New York purists who like their makeup to be as natural as their green juices, the former Castor & Pollux wants to cater to you. Well+Good is reporting that the West Village boutique will undergo renovations and rebrand itself as CAP Beauty, becoming the city's first all-natural beauty store in the spring.

Co-owner Kerry Pamer told W+G that natural products are often next to synthetic ones in most beauty and makeup stores, so shoppers have to be extra careful with what they're picking up. "We really want to eliminate all of that confusion and have it be a safe place where you only have to consider how a product looks and how it performs," she explained of the store's concept.

The store plans to sell brands like Tata Harper, May Lindstrom, Vapour, and eventually create its own line that will start off with a deodorant and expand to skincare and makeup. They'll also offer services like facials and acupuncture in dedicated treatment rooms.

For fans who might be mourning the loss of their clothing and jewelry, the owners assure that it'll be available at other stores around the city as well as online. And talk about convenience—CAP stands not only for Castor & Pollux, but also for clean and pure.
· New York is About to Get Its First Real Natural Beauty Store [W+G]
· Castor & Pollux [Official Site]
· West Village Shop Castor & Pollux, Sketched [Racked NY]