Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
It's been a long time coming, but Macy's is finally planning to overhaul its long-neglected Downtown Brooklyn store in what could be a template for remodeling other urban stores around the country. "Macy's sees [Brooklyn] as a way to start looking at their existing old downtown locations across the country and address changing demographics," an unidentified source told WWD.
Complicating the massive renovation, though, is the layout of the Fulton Street building, which formerly housed Abraham & Straus. The paper says that the building was comprised of several existing structures and has an irregular floor plan. "We are just waiting to figure out the right way to approach the Brooklyn store," said Terry J. Lundgren, the department store's chairman, CEO, and president.
He also mentioned that the store recently spent money on renovating the exterior, in addition to an on-site photo studio for the marketing team.
Though Lundgren gave few other details about what the future holds for this location, others said to expect a younger feel to the store. "This won't just be a renovation. It's more of an urban concept appeal, a lot younger, more like Bloomingdale's SoHo. This is kind of a test," another unidentified source told WWD.
The stalwart chain is looking to stay ahead of the curve with the changing retail scene in the borough, which is transitioning from small boutiques to big box chains, including Fulton Street Mall additions Century21 and Nordstrom Rack. Said the first source, "Downtown Brooklyn is ripe for a change."
· Macy's Eyes New Look for Brooklyn Store [WWD]
· Long-Neglected Brooklyn Macy's Finally Getting a Makeover [Racked NY]