Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
New York Rangers goalie and all-around hottie Henrik Lundqvist is teaming up with Swedish underwear and bodywear brand Bread & Boxers (started by a childhood friend) to star in their ad campaigns and design capsule collections. "The Bread & Boxers collection is both basic and essential, and styled with a clean, Swedish aesthetic, so the pieces are perfect for me whether I'm traveling city-to-city for hockey, or just enjoying my time in New York City," Lundqvist said. "Sport and style are both important aspects of my lifestyle." Here's hoping for a Smith Jerrod-style billboard in Times Square. [WWD]
Loading comments...