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The West Side's Hudson Yards project is gearing up to put its retail space on the market. So far, the only retailer confirmed for the complex is Fairway. Both Coach and L'Oreal will have corporate offices in the towers, the former demanding competing brands be banned from retail space at the South Tower, where their office will be. Coach named 20 brands that aren't allowed in their tower at the Yards, including Burberry, Polo Ralph Lauren, and J.Crew.
Brokers say Hudson Yards is in talks for a department store anchor tenant as well as a movie theatre. Another rumored possibility is auction house Sotheby's, which put its Upper East Side headquarters on the market a few months back. "Everybody is doing a cursory look [at the Hudson Yards retail], but I think until the anchors are announced, you won't be hearing any household names," broker Jeffrey Roseman told The Real Deal.
The same company that organized the retailers within the Time Warner Center is in charge of this project, and the goal is for Hudson Yards to have a similar store mix. "We don't want [anything] to be just high-end or just mass-market," said Joanna Rose, a spokesperson for the developer. "We will have a great representation of global luxury, contemporary fashion," said R. Webber Hudson, who is heading the retail leasing effort. "But we are looking at being very accessible in our offering."
Richard Hodos of CBRE Group—which represents Henri Bendel, Bath & Body Works, Victoria's Secret, L.L. Bean, Tory Burch, and more—said he spoke with the developer on behalf of more than one client, declining to name names. "If you look at Time Warner Center, I think all of those tenants are extremely successful," Hodos said. "It's likely you would see most of those tenants at Hudson Yards as well."
Hudson Yards is competing for tenants with three other major malltastic projects in Manhattan right now: Brookfield Place, the World Trade Center, and the SuperPier.
· Hudson Yards Retail Gets Underway [The Real Deal]
· Coach Bans Competing Brands From Hudson Yards Headquarters [Racked NY]