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For NYC dudes, working up a sweat goes far beyond pumping iron in the free weights section of the gym these day. Well + Good has noticed that guys are popping up at "girly" workout studios for spinning, barre, and dance cardio, where some classes have been rebranded specifically to attract them.
At AKT in Motion, founder Anna Kaiser originally called her class "Man Camp," citing that guys are drawn to classes named for their gender (it's now called 4Play). "That's essentially why we made our class 'just for men' in the beginning," she said, "so they knew they weren't coming in to a 'women's' class."
But even though some of these classes are literally calling their name, guys usually come to a studio because of their girlfriends. "I discovered Bari through my girlfriend, who's obsessed with the classes," Andrew Weiss, 26, told W+G. "I stopped thinking it was girly after my first Bounce class. It was harder than any workout I'd been to."
Other studios with man-branded classes include BariMen at Bari Studio, the Men's Program by Tracy Anderson, and Sport at Flybarre, originally called Flybarre for Men.
· Dance Cardio and Barre Studios Woo Unlikely clients: Dudes [Well + Good NYC]
· The Hottest Places to Get Hot, Sweat on a Budget, and More! [Racked NY]
· Everything You've Ever Wanted to Ask a Barre Instructor [Racked NY]