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Is BHLDN Coming to the Upper East Side?

An image from the BHLDN pop up shop at Anthropologie in October
An image from the BHLDN pop up shop at Anthropologie in October

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Could BHLDN be going from pop up to permanent? A tipster alerted us to job postings here and here calling for Upper East Side staff members. "A Bridal Shop Manager, with a love for building customer connections, for our shop opening soon in Anthropologie's Upper East Side, NY store!" one reads.

So it sounds like they'll be setting up shop within the current Anthropologie on Third Avenue, rather than opening their own space. The bridal brand, which is "beholden" without the vowels, previously popped up there in October. We have yet to hear from BHLDN on this matter, but we'll keep you updated as we get more info.
· Obviously the BHLDN Bridal Pop-Up Shop is Gorgeous [Racked NY]
· Experience Bridal Brand BHLDN at Anthropologie on the UES [Racked NY]

Anthropologie

1230 Third Avenue New York, NY 10021