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Barneys completed the makeover for its Upper West Side store this past July, and we checked it out firsthand yesterday at a breakfast reading for Ambasador-at-Large Simon Doonan's new book The Asylum (which, for what it's worth, includes a chapter about the time he got a wedgie from Tom Ford.)
The transformed Co-op store, which used to be filled—arguably too much so—with men's and women's clothing has now been remodeled as a mini Madison Avenue. No extra space was added, but the removal of too many racks and the dozens of mirrors lining the walls make it feel much bigger than before.
The store houses the upper echelon of the Co-op world, which includes Alexander Wang, Rag & Bone, and 3.1 Phillip Lim, alongside designer labels like Proenza Schouler and Yohji Yamamoto. The accessories and shoe collections are heavily emphasized on opposite ends of the store, each with plenty of room to breathe.
The Broadway makeover does mean the discontinuation of menswear at the location, but thankfully, the Madison Avenue flagship has been renovating that department extensively as well.
What's impressive here isn't that Barneys made a beautiful store—they certainly have the funds to do so, and the flagship across Central Park acted as the perfect blueprint. Instead, it's that a giant behemoth was able to narrow down what needed to be fixed on a very local level, and fixed it.
· The UWS Barneys Co-Op Begins Its Dramatic Renovation [Racked NY]
· Big Changes For Barneys, Beginning With UWS Store [Racked NY]
· Barneys Isn't Done Renovating Its Men's Departments Just Yet [Racked NY]