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Your Guide to Fashion Week's Beauty and Booze Freebies

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Just because you don't have an invitation to the Marc Jacobs show or access to all the post-show parties doesn't mean you have to skip all the New York Fashion Week beauty and booze freebies. Every season, a handful of events pop-up that are totally free and totally open to the public, and we're compiling a list of them here.

Festivities includes a night of green beauty at the James Corbett Studio, makeovers from Maybelline at the Allure Lounge, cocktails and complimentary treatments at the L'Occitane Flatiron store, and a craft beer and denim party at Levi's in Soho. Full details for each are below. Hear of a good one, or want your own event listed? Send an email to

A Night For Green Beauty
La Bella Figura and Celebrity Facialist Joanna Vargas will host "A Night For Green Beauty" tonight at the James Corbett Studio. Stop by between 5pm and 9pm for complimentary green beauty makeover and express treatments, as well as the chance to shop luxe natural beauty products. A portion of the night's proceeds will benefit Hair 2 Help. There will also be green juice from Press Juicery and organic wine.
Wednesday, September 4th, 5pm—9pm; 25 West 19th Street

The Allure Lounge
Allure and Maybelline New York are teaming up on a week-long NYFW lounge, starting Thursday at the Empire Hotel. Stop by for an express makeover and manicure by the Maybelline team, hair styling by the DreamDry experts, and product samples.
Thursday, September 5th through the 12th, 10am—5pm; 44 West 63rd Street

Beauty treatments at L'Occitane
The Flatiron L'Occitane outpost will offer complimentary beauty treatments on Thursday, as well as cocktails designed by PDT Mixologist Jim Meehan. If you spend $65 or more, you'll also receive a free L'occitane drawstring pouch filled with products, including the Almond Shower Oil and the Shea Butter Hand Cream. You can also cash in on a 10% discount here.
Thursday, September 5th; 5pm—9pm; 170 Fifth Avenue

I-DIY Denim Night at Levi's
Join Refinery29 at the Levi's store on Broadway for a night of "crafting jeans, craft doughnuts, and craft beer." There will be a DIY station for jean customization, as well as complimentary snacks: doughnuts from Donuttery, and a beer bar. Reserve your spot by emailing
Thursday, September 5th, 6pm—9pm; 495 Broadway

Sunset Takeovers at Opening Ceremony BTW
Opening Ceremony's week-long market at Pier 57 debuts today, and tonight there's a party to celebrate. DJ sets begin at 6pm, and at 9pm there will be a presentation of PENDV x Zana Bayne's "Magnum Opus" Capsule Collection. Also: free beer! RSVP here to attend.
Thursday, September 5th, 6pm—10pm; 25 11th Avenue


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