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Scoop has been confirmed as the latest retailer to sign on to the Brookfield Place project. Formerly the World Financial Center, the site is undergoing a $250 million renovation to turn it into a shopping and dining destination. Scoop is the first multibrand retailer to sign on, joining Hermès, Salvatore Ferragamo, Ermenegildo Zegna, Burberry, Michael Kors, Calypso St. Barth and Judith & Charles. This marks the boutique's 19th unit.
"Scoop sets the tone for our collection of contemporary retailers," said Ed Hogan, Brookfield's national director of retail leasing. "Their commitment says that this neighborhood is mature and ready for a sophisticated retailer." Hogan adds that the store identified a Financial District customer with nowhere to shop within walking distance, and went after that void. Brookfield Place is slated for a spring 2014 opening.
· Scoop to Open in NYC's Brookfield Place [WWD]
· All Brookfield Place coverage [Racked NY]