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Proenza Schouler Trying to Keep Out the Gawkers in Soho

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All's quiet on the Proenza Schouler front at 121 Greene Street, where the brand is planning its second Manhattan store (and first downtown). The tentative opening date is sometime this fall, but the lookbook-covered scaffolding has been removed in favor of a very nondescript facade.

Taped to the door, though, is a handwritten note that reads: "PLEASE KEEP THIS DOOR SHUT AT ALL TIMES."

· Proenza Schouler Will Open on 121 Greene Street This Fall [Racked NY]
· Surprise! Proenza Schouler's Second Store Will Be in Soho [Racked NY]

Proenza Schouler

822 Madison Avenue, New York, NY 10065 212-585-3200 Visit Website

Proenza Schouler

121 Greene Street New York NY