Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
On Thursday, Saks Fifth Avenue will debut its revamped Fragrance Floor: "a new world of exploration for fragrance aficionados" within the department store's beauty area on the ground level. The space is anchored by a Fragrance Bar and surrounded by ten shop-in-shops from brands including Le Labo, Diptyque, Hermes, Chanel, and Kilian.
In celebration of the launch, Saks will kick of a ten-day fragrance bash, beginning this Thursday with a special gift given for the first 500 scent-buying customers. After the jump, details for each day's events.
Penhaligon's: Thursday, September 26
The American Ballet Theatre will be dancing in a surprise performance throughout the new space in celebration of Penhaligon's latest ballet-inspired fragrance, Iris Prima.
Le Labo: Friday, September 27
Le Labo founder Fabrice Penot will be personally snapping Polaroids with customers and hand-mixing fragrances on-site using fresh ingredients.
Carven: Saturday, September 28
Customers will take away spectacular floral bouquets inspired by the French design house's signature scent and conjured up live by master florists as a gift with purchase.
Acqua di Parma: Sunday, September 29
An interactive display will allow customers to experience firsthand how Acqua di Parma candles are crafted from start to finish.
Cartier: Monday, September 30
Commemorate the re-launch of Le Baisier du Dragon and receive a key for a chance to win a gift when you unlock the Cartier jewel box.
Diptyque: Tuesday, October 1
Three limited-edition candles typically only sold in Diptyque boutiques—Cannelle, Chene, Tilleul and Aubepine—will be available at Saks; customers will receive complimentary gift wrapping with any purchase.
Creed: Wednesday, October 2
A retrospective of Creed's "Seven Generations" of fragrance will include a timeline featuring a notable fragrance from each generation in the brand's rich history.
Bond No. 9 New York: Thursday, October 3
In celebration of its 10th Anniversary at Saks Fifth Avenue, Bond No. 9 will be hosting a cocktail hour in the brand's new shop.
Kilian: Friday, October 4
Creator Kilian Hennessy will be offering one-on-one fragrance consultations, from 2pm to 6pm.
Jo Malone: Saturday, October 5
A Jo Malone artist will craft one-of-a-kind watercolor paintings live on its boxes and as a gift with purchase, customers will receive a gorgeous display of pink peonies.
· Kilian Sets Sights, Scents on Meatpacking District [Racked NY]
· The Très Petit Diptyque Store Is Now Open In Nolita [Racked NY]