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Saks Revamps Its Fragrance Floor With a Focus on DIY

Image via <a href="http://www.wwd.com/beauty-industry-news/retailing/saks-sharpens-artisanal-approach-to-fragrances-7168756">WWD</a>
Image via WWD

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Renovations to Saks Fifth Avenue's beauty floor continue this week with a made-over fragrance floor. The new space, which WWD reports clocks in at 2,600 square feet, has a heavy focus on custom scents and packaging, as well as the high-end designer fragrances it's known to carry.

Shoppers are able to customize scents at the Le Labo and Bond No. 9 boutiques, as well as decorate the latter's bottles with Swarovski crystals (custom blending at Bond is a feature previously only available at the brand's own stores). Packaging at the Hermès boutique includes its signature orange boxes with colored ribbons tailored to each scent, plus the use of ceramics to sample scents—something that was exclusive to shops in France and Asia.

To kick off the makeover, Saks will host special in-store events for ten days, beginning on Monday with the perfumer Penhaligon. We'll post the complete rundown next week.
· Saks Sharpens Artisanal Approach to Fragrances [WWD]
· New Designers Populate the Atrium at Saks Fifth Avenue [Racked NY]
· Tomorrow Is Beauty Editor's Day: Here's Who You Can Still Book [Racked NY]

Bond No. 9 - Bond Street

9 Bond Street, New York, NY 10012 Visit Website

Saks Fifth Avenue

611 5th Avenue, Manhattan, NY 10022 (212) 753-4000 Visit Website