Big National Brands Have Just Discovered Drag Queens

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Nine West recently launched a game show called "What Would You Do For Shoe?," which stars RuPaul's Drag Race phenomenon Manila Luzon. It takes place in Times Square, and includes an extra element of drag—one portion of the contest involves dressing up the contestant's boyfriends.

Earlier this summer, Old Navy did something sort-of similar: Pandora Boxx and Delta Work, also of Drag Race fame, promoted the brands $1 flip-flops outside the Sixth Avenue store in Chelsea. And exactly a year ago, Cole Haan enlisted a handful of drag queens to dance in sensible flats in Williamsburg.

So what's happening here—did someone just get Logo? Or are we mourning the loss of Splash?
· Nine West, Manila Luzon Push Boundaries For The Love Of Shoes [Refinery29]
· Old Navy, Drag Queens, Flip Flops [Racked NY]
· Cole Haan's Guerilla Drag Queens Party in Williamsburg [Racked NY]