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Over the weekend, Pinkyotto opened the doors to their second Williamsburg shop at 218 Bedford Avenue (only a short walk from their existing neighborhood outpost at 204 Bedford Avenue). The apparel store has taken over the space vacated by Earwax Records, which has moved to a storefront on North 9th Street, just east of Bedford.
Pinkyotto shares their second slice of Bedford with a host of fashion and accessories stores including Mini Mini Market, ID, Norbu, Pema, Amarcord, and Carbird. Staffers informed us that there will be different merchandise at both Bedford locations. Additionally, the New York micro-chain recently launched e-commerce by way of boutique-driven Shoptiques.com.
· Pinkyotto [Official Site]
· How Pinkyotto Went from One Flea Market Stall to Five Boutiques [Racked NY]