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More Is More: Oscar de la Renta Doubles Madison Avenue Store

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Glorious. Photo via WWD.

The Oscar de la Renta boutique on Madison Avenue has completed its expansion, which included taking over and remodeling the neighboring store (previously Paul & Shark). The shop now stands at nearly 3,700 square feet, effectively doubling its size. The windows have multiplied, too: where once there was one avenue-facing window, now there are four.

Ready-to-wear remains the store's main focus, but the new space creates specific areas for shoes, handbags, jewelry, beauty, home, and childrenswear all under the ODLR umbrella. Each product category is able to go deeper in assortment with the added square footage, which WWD reports will lead to more spontaneous purchases. The company's CEO confirms: "People have been more inclined to add on home pieces and accessories." Because if you're popping in for a jacket ($1,890), you might as well throw in a silverpated julep cup ($75).
· Oscar de la Renta Expands on Madison Avenue [WWD]
· Nearly 50 Stores Opened on Madison Ave in the Past 18 Months [Racked NY]
· Oscar de la Renta Will Double in Size This Fall [Racked NY]

Oscar de la Renta

772 Madison Avenue, New York, NY