When Marc Jacobs debuted beauty online last month, the five early-released products sold out within hours. Today, the first-ever MJ beauty store opened on Bleecker Street—of course—and there was no mob on hand to wipe out the shelves of nail polish, mascara, and lipstick. In fact, we were the first (and only) customer in the door for the noon unveiling.
Inside, the store, which was recently transitioned from the brand's collection accessories shop, resembles Sephora with black shelving, pendant lamps, and images large and small of made-up faces. The helpful staff are all graduates of Sephora University, WWD notes. Beyond cosmetics, the shop offers a selection of collection sunglasses and makeup bags, with handbags to come.
The product lineup runs the gamut from lip stick ($30) to nail polish ($18), all housed in glossy black packaging. The center of the space is anchored by a large black table topped with mirrors for makeup application. All of the tester accoutrements—cotton pads, spare mascara wands—are at your disposal for easy experimentation, or expert application.
· Marc Jacobs' New Beauty Line Is About 'All Sorts of Imperfection' [Racked]
· Marc Jacobs to Open a Dedicated Store for His New Beauty Line [Racked NY]