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The upcoming Anya Hindmarch store on Madison Avenue is set to soft open on August 19th, WWD reports. The new location will act as the brand's flagship, and replace the other outpost at East 60th Street.
Previously, CEO James McArthur told the paper that the new store would help them get "back to the basics of the brand," with a stronger focus on "the graphic shapes, the architectural inspirations, the signature bow and the brand's sense of humor"—the humor has already started with the handy little map above.
· Anya Hindmarch Opening New York Flagship [WWD]
· Anya Hindmarch Is Indeed Relocating Her E. 60th Street Shop [Racked NY]
· Anya Hindmarch Signs a Lease for a Store on Madison Avenue [Racked NY]