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Peepholes Coming to Phillip Lim's Great Jones Street Store

The fall 2013 campaign
The fall 2013 campaign

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Phillip Lim sent around press release this morning announcing that the forthcoming Great Jones Street boutique won't open until early 2014. However, instead of shrouding the store in a construction facade, the brand will install peepholes in the wall where passerby will be able to view the fall 2013 collection film "'SONOMAMA."

You can also check it out on the Phillip Lim website below—it's set in Tokyo, stars Japanese actress Kiko Mizuhara, the son of Clash guitarist Paul Simonon, Louis, and the Japanese rockabilly gang Black Shadow.
· 3.1 Phillip Lim [Official Site]
· 3.1 Phillip Lim Confirmed For Second Store on Great Jones! [Racked NY]
· The Most Anticipated Store Openings of the Year [Racked NY]

3.1 Phillip Lim

115 Mercer Street, New York, NY 10012 (212) 334-1160 Visit Website

3.1 Phillip Lim

48 Great Jones Street, New York, NY