Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
There is a new generator to aid in capturing that finicky millennial market. Brooklyn Brooklyn Company Company will help you find a concept (like socially-responsible hot dogs, handcrafted USB drives, or authentic pancakes) and the rest is up for you. Click through and refresh the page til you find your own BK gold. [CASSCH]