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The inside of Wolverine's brand-new Nolita store at 254 Elizabeth Street is so cozy and warm it makes you want cuddle up on the couch with a cup of tea and a weather-beaten copy of The Adventures of Tin Tin. The staff is friendly and knowledgeable and the rugged, late 19th century/early 20th century inspired merchandise is easy to navigate.
The boots and brogues may bring to mind Portlandia's Dream of the 1890s skit, with their steampunk-meets-hipster vibe. Mahogany work boots, dapper wingtip oxfords, and collegiate style threads are prominently displayed on the wall fixtures, nestled among vintage Americana knick-knacks.
There's a definite masculinity to the brand's log-cabin aesthetic (mirroring the company's signature 1,000 Mile work boots), but there's also a small and very appealing women's section at the back of the store. Shelves are stocked with femme T-strap flats, classic leather riding boots, earthy ankle boots and high-heeled Mary Janes.
The 125-year-old Michigan brand recently collaborated with Samantha Pleet on a line inspired by brazen, badass historical women, like bohemian Gibson Girl goddess Evelyn Nesbit and Amelia Earheart. You'll find those in stock as well.—Malky Weichbrod
· The Wolverine Store Will Stock Lots of American-Made Friends [Racked NY]
· Wolverine Company Store Slated For July Opening in Nolita [Racked NY]
· Samantha Pleet's New Shoes Are Named After Famous Women [Racked NY]