Swatch has decided to put its 666 Fifth Avenue store on the market a mere two years after signing a lease for the location. The Real Deal reports: "Swatch had marketed the space quietly for several months, sources said, but yesterday the listing hit the real estate data website CoStar Group, which reveals the lease has about 12 years remaining."
The store shares an address with Uniqlo, Zara, and Hollister, so the location is a prime piece of real estate for brands looking to cash in on the foot traffic. Faith Hope Consolo of Douglas Elliman adds that Swatch, who has "many other locations that are highly visible," doesn't really need to be on Fifth Avenue.
If the space weren't so tiny (it's only 2,030 square feet and literally sandwiched between Uniqlo and Hollister), we'd say it'd be a perfect fit for Topshop, who's allegedly on the hunt for a spot on the strip.
· Clock is ticking for Swatch on Fifth Avenue [The Real Deal]
· Topshop Has Its Sights Set on Fifth Avenue [Racked NY]
· All Fifth Avenue Coverage [Racked NY]