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Photo via WWD
The second leg of Barneys' menswear makeover is now complete. After renovating the men's accessories floor earlier this summer, the department store took to updating their sixth floor. The redesign is clean, simple, and modern—purposefully eschewing dark wood, leather club chairs, and other staid hallmarks of a men's store.
Previously home to almost all American designers, the refreshed selection on the sixth floor houses European brands including Zegna, Brioni, and Giorgio Armani, as well as an expanded made-to-measure department, WWD reports. "We're trying to break away from the old notion of classic or designer brands. The boundaries between classic and fashion are not relevant today," said Mark Lee, chief executive officer.
Other boundaries broken are quite literal: the walls between men's and women's store have been done away with on the ground, fifth, sixth, and eighth floors to allow for a more seamless "horizontal connection." The store will begin to showcase men's and women's brands together.
The seventh floor menswear department, which houses contemporary merchandise, is next to be renovated followed by the fourth floor, where sportswear lives. When completed, Barneys will have an eight-level men's store, which Lee says is, "an incredibly unique and powerful statement in terms of men's." Perhaps the massive amount of merchandise at the Madison Avenue flagship will be enough of a destination to lure guys who are bummed the Upper West Side store eliminated the category.
· Barneys Continues Madison Ave. Makeover [WWD]
· Barneys Isn't Done Renovating Its Men's Departments Just Yet [Racked NY]