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Opening Ceremony has an intense pop-up market headed for Pier 57 this fashion week. Called Opening Ceremony BTW (by the water), it will feature a swarm of fashion and food vendors selling from shipping containers (you may recall that a shipping container mall is the longterm plan for Pier 57). The market is part of the brand's first runway show for their in-house line.
Vendors will be powered by Square, and include DKNY exclusives, Rihanna for River Island, and the Dominique Ansel Bakery (yup, the Cronut guy!). Other attractions include an Estée Lauder pop-up salon with nail artist Naomi Yasuda and the launch of Coca-Cola Designer Drinkware.
OC founders Carol Lim and Humberto Leon put the project together in six weeks. Lim told WWD, "We decided that we wanted to activate [the fashion show] space for the entire week of fashion week. It's our version of giving guests the experience not only the day of the show. They can see curated fashion products and food." As a plus for Pier57, it foreshadows the upcoming retail plans, introducing consumers to the space—which is a quick walk from Chelsea Market—as a shopping destination. Similarly, the pier's shipping containers will host conceptual spaces in the coming months from brands like Linda Farrow and Michael Bastian as part of the BOFFO Building Fashion series.
In tandem with the OC market, the pier—dubbed SuperPier—will host its own market, with sellers including North Brooklyn Collective and Takumi Tacos. Both markets will run September 5th through 12th from 11am to 7pm.
· Opening Ceremony Sets Plans for First New York Fashion Week [WWD]
· Pier 57's New "Urban Mall" Will Include Shipping Containers [Racked NY]
· All Pier 57 coverage [Racked NY]