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Yesterday was the launch of H&M's brief Meatpacking District pop-up shop, which is currently "selling" the brand's Paris Show Collection. (And by selling, we mean that all of the merchandise is available to order through H&M's ecommerce with a code for free shipping.) A large white tent is currently set up in Gansevoort Plaza, and it's jam-packed with fall clothes.
The set-up of the pop-up had to be shifted around a bit yesterday because of the weather, but customers were still able to navigate through the racks. The line includes men's and women's clothing, as well as shoes and accessories, and a lot of the pieces are pretty embellished—think beading, long fringe, flashy sequins, and all that jazz. You'll also find easier fall items, like structured coats, thick sweaters, and knee-high boots.
The collection hits stores September 5th, but stop by the pop-up if you want to scope it out sooner. According to the brand's Facebook event page, it'll be open through 8pm tomorrow.—Christina Dun
· Pre-Shop H&M's Paris Collection at Their MePa Pop Up [Racked NY]
· H&M Pop-Up Shop: Paris Show Collection [Facebook]
· Watch H&M's Crazy Elaborate Paris Fashion Show [Racked]