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J Brand Will Open Its First New York Store Next Year

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A spring campaign image
A spring campaign image

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Get ready for a one-stop-J Brand-shop. The denim company was acquired eight months ago by well-oiled apparel machine Fast Retailing—the folks who own Uniqlo, Theory, and Helmut Lang, to name a few—and standalone retail stores are on the horizon. "Profitability is very important to the equation," said Jeff Rudes, J Brand's chief executive officer. "We're about profits. We're a very profitable company. Our partners at Fast Retailing are very profitable."

A (super profitable) Los Angeles store, due to open next summer, is being negotiated now, with a New York store planned for later in 2014. In LA, the company has chosen a location that is "a little bit off the beaten path. We're around very cool brands that have profitable stores." If that strategy translates to their New York plans, expect to see the brand on a street like Howard or Bond, instead of Mercer or Bleecker.
· J Brand to Open First Stand-alone Stores [WWD]
· Are J Brand x Uniqlo Jeans In Our Future? [Racked]