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The Upper West Side's longtime go-to spot for all things lingerie has gotten a makeover. Moving directly across the street from their previous location (where it's been for the past 77 years), the Town Shop has a revamped space that's taking their bra-game to the next level. The new store comes complete with 4,000 square-feet of space, a lounge area for the guys, and even a full-service bra bar, where customers are partnered with a knowledgeable salesperson to find that perfect fit.—Christina Dun
· The Town Shop [Official Site]
· Shop Like It's 1937: Ten Historic New York City Stores [Racked NY]