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A tipster wrote in to let us know that H.W. Carter & Sons, located on Williamsburg's blossoming North 6th Street, is rebranding to Gentry (noun: people of gentle birth, good breeding, or high social position). The store's PR confirms that it is "in the process of changing a few things, including its name. It is now called Gentry, but it won't be fully re-launched for a couple months."
The store is less than a year old, having opened its doors in December. Responses to the massive menswear shop drew mixed reactions, including a scathing review from The Times.
· Critical Shopping [Racked NY]
· The H.W. Carter & Sons General Store Arrives in Williamsburg [Racked NY]