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H&M Inserts Itself Into the New York Skyline, via 4 Times Square

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Image via WSJ

H&M isn't just setting up shop at the base of 4 Times Square—they'll be covering the top of the 48-story tower, as well. Four illuminated panels measuring 70 square feet apiece will crown the building, famously known as Condé Nast's home base. The building's owner is thrilled: since erecting the structure in 2000, it's been their intention to put signage at the top but have had trouble finding companies willing to pay the rent.

In addition to "what is likely to be the most prominent corporate logo crowning a New York skyscraper," and the corresponding street-level store at the address, the Swedish megaretailer also has a 57,000 square foot flagship in the works at Fifth Avenue and 48th Street—just four blocks from its current flagship on the avenue.
· Skyline Shakeup [Wall Street Journal]
· H&M's Two New Stores Will Be Totally Different From Each Other [Racked NY]
· H&M Really Is Moving into the Conde Nast Building [Racked NY]

4 Times Square, NY, NY