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"First we Soul, then we Drybar."
Madewell has relaunched their denim line and they just can't wait to get it in your hands—if you're a SoulCycling, Drybar-ing Manhattanite. In tandem with their new, sophisticated image (which our sister site notes as "fewer twee prints and a stronger emphasis on premium materials"), J.Crew's little sister brand is partnering with both SoulCycle and Drybar on a giveway and a discount.
SoulCycle is hosting two sweat sessions that come with a serious incentive: free jeans. The classes take place at the rapidly-expanding chain's two newest locations, on Wednesday at 10:30am in Water Mill and Thursday at 8:30pm in Soho. (Update: The Soho class is all sold out.)
Meanwhile, Drybar encourages you to bar hop—from the dry styling bar to the denim bar, that is. Get a blowout from Drybar and you'll receive $25 off any $75+ Madewell purchase; buy a pair of Madewell jeans and get 20% off at Drybar.
· Madewell Steps out of J.Crew's Shadow With Affordable Denim [Racked]