Tortoise & Blonde Goes Offline With an Urban Outfitters Shop

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Soho recently underwent an eyewear explosion, Steven Alan added glasses to his namesake line, and now Urban Outfitters is getting a piece of the prescription pie with a Tortoise & Blonde shop-in-shop. Located at the retailer's 628 Broadway store, the pop up will allow the online optical company a chance to offer their selection IRL.

Inside, you'll find a 35-piece collection that includes glasses and sunglasses. Prices range from $97 to $117 and include the cost of your prescription. Trained Tortoise & Blonde staff are on hand to man the shop and answer Rx questions that perhaps the average NYU student slash part time UO employee may not know.
· Tortoise & Blonde [Official Site]
· Steven Alan Optical Kiosks Headed for Chelsea, Atlantic Avenue [Racked NY]
· A Better Seeing Soho: Three New Eyewear Shops [Racked NY]