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Luxury lingerie chainlet Journelle has won Mayor Bloomberg's ConnectNYC Fiber Challenge, earning free fiber broadband connectivity for their Union Square flagship and office. As it turns out, the 19th century buildings that characterize the neighborhood aren't the easiest to get up to speed: "We love our Union Square roots, but the technology here is ancient... Having a secure and reliable data connection is essential in taking Journelle to new heights! [We're] building our panty empire one day at a time." [CO]