Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Tomorrow, online eyewear retailer Warby Parker will open the doors to its second NYC brick and mortar store at 819 Washington Street in the Meatpacking District. The location was a longtime pop up for the brand before being converted to a permanent store.
The new shop has all the hallmarks of the brand's Soho outpost: space-opening mirrors, library-style shelving that reaches to the ceiling, books to drive home the literary angle, and center tables to hoard contenting frames. The big difference? The Meatpacking store is a lot more wooden than the glossy, white flagship.
· Warby Parker's MePa Annex Will Become a Permanent Store [Racked NY]
· Tour Warby Parker's Amazing New Greene Street Flagship [Racked NY]